Released on: May 12, 2008, 8:48 am

Press Release Author: David Chandler

Industry: Marketing

Press Release Summary: At a glance: franchise marketing - innovative marketing -
online business TV - franchising - syndicated content - business growth - increase
profits - marketing techniques - high impact website - broadcast from website or
blog.

Press Release Body: There were big smiles on the faces of the team of the MRINetwork
Worldwide team (www.mrinetwork.com/intl/) when they walked away from the Franchise
Marketing Awards 2008 with arguably the most coveted title for innovation in the
franchise marketing world.

The company was recognised by an independent panel of judges, including
representatives from the Chartered Institute of Marketing (www.cim.co.uk) and the
British Franchise Association (www.thebfa.org), for its work with online business TV
channel, yourBusinessChannel (www.yourbusinesschannel.com), when it was awarded Most
Innovative Marketing Campaign 2008.

Already acknowledged as an industry leader, and also as one of the strongest
franchise propositions globally, executives from MRINetwork Worldwide knew that in a
competitive and fast moving market they couldn't rest on their laurels. Innovative
marketing is needed to help franchises grow their business, and so when the company
heard about syndication opportunities with yourBusinessChannel
(http://www.yourbusinesschannel.com/partner.aspx), a meeting was called. Soon
afterwards, MRINetwork was set up to provide its franchisees with their own branded,
business focussed TV portals and a sophisticated email and communications campaign.

Shows offered by MRINetwork franchisees cover key aspects of recruitment and careers
(the most recent show is found at
www.yourbusinesschannel.com/section.aspx?section=recruitment. But because
yourBusinessChannel also covers a wide range of business topics, MRINetwork
franchisees are able to offer their clients and contacts valuable advice on topics
as diverse as increasing profits
www.yourbusinesschannel.com/section.aspx?section=finance, marketing techniques
www.yourbusinesschannel.com/section.aspx?section=marketing, increasing sales
www.yourbusinesschannel.com/section.aspx?section=sales and building high impact
websites www.yourbusinesschannel.com/section.aspx?section=theweb.

In doing so, franchisees have been able to offer their clients and contacts
considerable added value. The shows have also provided anyone in the organisation
with a business development or sales focus with additional reasons to get in touch
(or stay in touch) with clients and prospects.

As well as winning the award for Most Innovative Marketing Campaign, MRINetwork was
also a finalist for two other top awards. yourBusinessChannel's Global Syndication
Manager, Andre Dent, said: "It's great to see one of our syndicators recognised for
the innovation yourBusinessChannel has brought to their market. MRINetwork
Worldwide was an early adopter of our syndication services, and the company deserves
this recognition for seizing the opportunity to innovate on behalf of franchisees."

You can read comments from John Lilley, Senior Vice President of International
Operations for MRINetwork Worldwide here
http://blog.globalfranchiserecruitment.com/2008/04/07/mrinetwork-worldwide-wins-most-innovative-marketing-award/


* Find out more about broadcasting yourBusinessChannel shows on your website or blog
at http://www.yourbusinesschannel.com/partner.aspx

* If you know a world-class expert who should be interviewed by a
yourBusinessChannel journalist, go to
http://www.yourbusinesschannel.com/contact.aspx

* If you are a journalist looking for further information or to interview someone,
click through to http://www.yourbusinesschannel.com/press.aspx

* To watch yourBusinessChannel shows free, go to www.yourbusinesschannel.com


Web Site: http://www.yourbusinesschannel.com

Contact Details: Unit 11
179 Whiteladies Road
Bristol
BS8 2AG